Sneaking Keyword into SEO
KAS Placement Sales and Marketing Recruiters
copyright KAS Placement 2010
We all know that to win at SEO writing, you have to have good content that people will read. However, using relevant keywords and achieving the appropriate keyword density is a crucial part of the process. But what do you do if your keywords are hard to place? You don’t want your article to come across sounding awkward or contrived. The answer lies in the length.
For instance, let’s say that we are going after the keywords “Sales Recruiters NY.” Now because we write very rich content, our articles are about fifteen hundred words each. This is nearly double the industry standard. Do we expect the job seekers or recruiters to sit and read two pages of Microsoft Word about every aspect of our Sales Recruiters? Maybe – but the content is mostly there for Google. Don’t get me wrong, we love it when people read our articles and make sure that they are well written and contain interesting content, but we understand that Google is more interested in the length of our pages than our readers probably are.
But what about those keywords?
As an example, let’s use a hard to place keyword phrase like the one mentioned above. You don’t want to begin your page with a sentence that is grammatically incorrect such as, “Our Sales Recruiters NY are among the best.” Any prospective customers are going to wonder whether they trust a business who seemingly does not proofread what they post on their website. This is where you can use length to your advantage. If your article is long, you can sneak these more awkward phrases in towards the second half. People will be far less likely to actually ever read them, and if they do, they have probably gotten to the point of just skimming and will not notice your less than perfect sentence structure.
This doesn’t always work, however.
Let’s say you are a doctor and you are writing a SEO article about the harms of being overweight at a young age. People are going to read your entire article, so you probably cannot go after strangely worded SEO phrases. However, if you are a service company like KAS Placement, people are only apt to glance over the first paragraph then hit the big red “contact us,” button or simply call the number at the top of the page. Thus, I am allowed to sneak in phrases such as, “When searching for a top notch marketing employee our Marketing Recruiters NY, take their time to review resumes…”
Are the SEO Police going to come and get me for bending the English rules? Maybe. But hopefully in the meantime I’ll be able to drive more traffic to my site.
If you would like to know more about our Phoenix Sales Recruiters or any of our other staffing agents, please visit our website.