Above the Economy
Keeping a High Moral During Tough Economic Times
Being a job recruiter in the years 2008, 2009 and, now seemingly 2010, has not been easy. Hiring around the country has been in the negative territory and unemployment rates continue to rise. As a business owner this means I have my work cut out for me. As soon as you surrender to the poor economy, you will lose everything you have worked for.
So how do you get the energy you keep going and going? It’s not easy. However, if you go through the motions with full rigor and do your best to keep prize employees regardless of whether or not you are making a hefty profit, you will be able to pull through. Think of it like a game of poker. Even if you are holding a pair of 2’s, and find it necessary to go after the pot, you work very positively while using tactical strategies to turn a bad hand into a money maker.
Being Prepared to Take an Economic Hit
With terrible economic news coming out daily, instead of going into complete retrenchment, be prepared to take some money out of your savings and, if you love your business, go for broke. As far as I see it, there is nearly no other way, as quitting does nothing positive. In the last few weeks, we have (similar to the past few years) seen quite a hiring freeze across all industries. You have to accept that this is something entirely out of your control, but it doesn’t have to paralyze you. Use the opportunity to be creative and do what you can to grow your business plan.
Keeping Busy When There is Little Work
Sitting around and waiting for business is one of the worst business tactics. In conjunction with working the accounts that we have, we are currently doing a heightened amount of marketing and SEO work which will, in time, result in more business. If you can take this time to do anything advantageous to your business, you are not giving into the daily newspaper headers which give more and more grim statistics by the day. When everyone is giving up, you can use this industry weakness to your advantage. If you fail to do so, you will be improperly prepared for future success.
During These Times We Have Been Able to Grow
Obviously, it is frustrating to be 28 and running a business which is probably the most economic sensitive field. Yes, I could go on the open market, get paid a high-base salary forfeit the business, and be content. But what is the fun of that? I would rather continue to keep plugging along, working hard at what I love and come through these hard times knowing that I gave it my all.