The Symbiotic Relationship Between Sales and Marketing
While sales and marketing are vastly different from one another, the two are more reliant on one another than just about any other two facets within an organization.
For instance, you could have the best sales representatives in the country, but without marketing support, their efforts will only produce a fraction of what they could.
For organizations that have only so high of a recruiting budget, choosing between one or the other can be difficult and often confusing. However, you’re not alone.
Here is some insight as to whether a sales or marketing hire is best for your organization and how to approach combining the two positions.
How Sales and Marketing Differ
While many believe sales and marketing is one and the same, they are correct to an extent, however the job of a marketing employee is a lot different than the job of a sales representative.
For instance, sales representatives will make cold-calls, send out mass emails, attend client meetings and trade shows while the marketing professionals, in most organizations are the ones that make sure that the sales representatives have the marketing material behind said cold-calls and positive image behind those mass emails so that once they reach the recipient, that potential customer can visit a website that is informative, appealing and that clearly expresses the message that the organization is trying to get out. continued The Symbiotic Relationship Between Sales and Marketing
Working and Interviewing With Large Companies 2
Ken Sundheim is the CEO of KAS Placement Chicago sales recruiters a sales and marketing recruiting firm helping job seekers and employers find top applicants including marketing recruiters boston marketing recruiters san diego marketing recruiters nyc
The Fight that is Young Entrepreneurship
I took one of my interns out to lunch today and during, he preceded to tell me what types of businesses students proposed opening during college and which ones he was impressed by.
As he proceeded to go down the list, the ideas just got wackier and remained as unrealistic as they did immature.
It’s not a huge deal and entrepreneurship is about thinking and weighing business options as well as being fun, but where failure lurks in a business plan, professors need to be more candid that these plans will, ultimately not work (or have significant odds against the business owners).
Who’s fault is it?
It’s about 50 / 50, 1/2 falling on the professors and the other 1/2 the students.
How should entrepreneurship be taught?
Entrepreneurship needs to be taught in a realistic sense based on if the entrepreneur can sell the product, not invent something and hope it goes gangbuster, thus selling itself. Teaching entrepreneurship to younger generations continued
Video Interviewing and Working For Large Companies
Ken Sundheim is the CEO of KAS Placement sales headhunters and marketing recruiters an executive recruiting firm helping job seekers and employers recruit top sales and marketing talent including marketing recruiters Los Angeles marketing recruiters San Diego marketing recruiters Boston
Ken Sundheim is the CEO of KAS Placement executive search and recruitment.
Interviewing With Larger Companies
I feel that the biggest difference between successful entrepreneurs and the ones who blog about their business all day (me being the latter) is not intelligence nor dedication: it’s the willingness to put yourself out there via focusing on achieving a goal and doing everything possible to achieve it.
This perseverance, which eventually turns into resiliency (a key component of business success), comes about despite the fact that I would put myself in situations that were above my head, but somehow managed to swim, since I considered it my only option (another necessity for successful entrepreneurial endeavors)….continued 3 Things I Thought I Would Never Have to Do to Get My Business Off the Ground
Video Understanding How Recruiters Work
How Entrepreneurship Should Be Taught to Younger Generations
How Entrepreneurship Should Be Taught to Younger Generations
I took one of my interns out to lunch today and during, he preceded to tell me what types of businesses students proposed opening during college and which ones he was impressed by.
As he proceeded to go down the list, the ideas just got wackier and remained as unrealistic as they did immature.
It’s not a huge deal and entrepreneurship is about thinking and weighing business options as well as being fun, but where failure lurks in a business plan, professors need to be more candid that these plans will, ultimately not work (or have significant odds against the business owners).
Who’s fault is it?
It’s about 50 / 50, 1/2 falling on the professors and the other 1/2 the students.
How should entrepreneurship be taught?
Entrepreneurship needs to be taught in a realistic sense based on if the entrepreneur can sell the product, not invent something and hope it goes gangbuster, thus selling itself…
Article Continued: How Entrepreneurship Should Be Taught to Younger Generations
Interview Question Video Why did you leave your current job by Ken Sundheim
How to Never Negotiate Salary Again
4 Ways to Charm an Interviewer
If someone were to ask me, “What are some things that interviewers want to see or hear from interviewees?”, then I could probably go on all day.
In the interest of brevity and not overwhelming you, here are four.
1. Passion - Passion cannot be faked. Any good interviewer is not only going to want to see interest in their company, but interest in their industry from this person they are interviewing.
For instance, and this may seem like a no-brainer, if you are interviewing for a sales job at a television network, don’t tell your interviewer about your lifelong ambition to be a news anchor.
You should be there auditioning for an on-air role, in that case, not interviewing for a sales position, and the interviewer is completely without fault not to offer you the job, even if you have great sales credentials…
Article Continued: 4 Ways to Charm an Interviewer
Video What to do if Your Job Offer Comes in Lower than Expected
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1) Don’t take it personally.
I don’t condone negotiating salary in this manner, nor does it get anyone all that far, but to cut an expected offer in half is something that I’ve seen before, running a recruiting firm, and I can almost guarantee I’ll see it one hundred times more.
Essentially, it is an interviewing tactic that is not highly effective, but you must understand that negotiation makes many feel uncomfortable and if they have won with a tactic in the past, they are going to continue to use it.
Neither you nor the next person are exempt from an interviewer’s poor negotiation habits. Don’t take it personally; it happens because it’s business.
Article Continued: 4 Professional Effective Ways to Handle Being Offered a Low Salary
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If There’s Not Much to Feast On…opening a business in post-Silicon Valley America Part 1
When I first started my company in 2005, companies were still paying top level (and sometimes mid-level) sales professionals (discipline I started with) $100,000 and up. For me, this meant that even though in my ramp-up period my business volume was low, my revenue wasn’t, as there is somewhat of a direct relationship between employee compensation and recruiter compensation for finding that individual.
Those days are gone. My company receives over twenty times the amount of hiring inquires compared to when I started the firm, but we get about the same total number of high-paying sales positions.
As long as you don’t count sanity as a requisite for survival, I survived and I guess one could say thrived. Here are six tips based on the mentality that built an employment-related company when I’m sure many thought it could not be done.
1) If There’s Not Much to Feast On, Many Are Going to Suffer Famine but it doesn’t have to be you.
What I’ve learned is that many who are not happy with the performance of their business are used to an old economy in which they could cut basic corners and still do well. That is no longer the way of the world.
The only way to remain intact these days is to have a rule that every piece of work you have to do can be nothing short of better than your last and better than what you thought you could do.
Stick to this rule and you may often be frustrated, but rarely will you be disappointed in the results….
Article Continued: If There’s Not Much to Feast On…opening a business in post-Silicon Valley America
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